You might remember the old Kellogg’s Frosted Mini Wheat
commercial. Basically, the cereal
has two sides: a frosted side and the whole wheat side. The commercial features a person who
transforms from a kid to an adult while saying, “The KID in me likes the
frosted sugary side, while the ADULT in me likes the health benefits of the
whole wheat side.” It’s much better to
watch the video.
What’s this have to do with anything?
This Shabbat (tomorrow) is Gimmel Tammuz, the 3rd
day of the Jewish month of Tammuz, which is the yahrzeit of Rabbi Menachem
Mendel Schneerson, the late Lubavitcher Rebbe.
Chabad has had a considerable influence on my life, and I consider
myself a chasid even though I don’t necessarily dress like one nor have all the
customs and the like. So…the Chabad
chassid in me has something to say!
I could go on and on (and on) about the
teachings of the Rebbe. You can also buy
some of the great biographies that came out last year for the Rebbe’s 20th
yahrzeit. Instead, there are two
articles which speak volumes – VOLUMES – about the Rebbe’s influence and what
we can learn from Chabad.
The first is an outstanding overview of the
Rebbe’s thinking about the modern world entitled Divine
Zeitgeist – The Rebbe’s Appreciative Critique of Modernity. It is a tour de force of some of the guiding
philosophy of Chabad with great footnotes to boot. The second is a terrific graphic entitled Unconventional
Wisdom: A sampling of the Rebbe’s revolutionary teaching and initiatives.
It offers a practical blueprint of what
makes Chabad so successful. Please read,
enjoy, and I think you’ll also be inspired.
No person or movement is perfect, but I often
say that if the whole Jewish community could be more like Chabad, we’d be much
more successful – and closer to redemption.
The Rebbe’s yahrzeit is as good a time as any
to think about how we each can be more active in enhancing Jewish life in the
modern world whatever we do and wherever we find ourselves.
Yehi zichro baruch – may his memory be for a blessing.
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